Tallahassee Wellplex Grand Opening: How Tally Entertainment Brought the Vision to Life
- Tally Entertainment Group LLC
- Jun 11
- 4 min read
The grand opening of a new commercial and medical office space isn't just a ribbon-cutting ceremony anymore, it's a statement.
That’s why when Tallahassee Wellplex opened its doors, they didn’t just need photos or a logo. They needed a launch partner.
Enter Tally Entertainment, your all-in-one partner in content creation, brand storytelling, and experience-driven marketing.
In this article, we’ll walk you through how our team helped bring the Tallahassee Wellplex vision to life with full-scale services ranging from video production and photo booth rental to business strategy and branding. Whether you're a business owner preparing to launch or rebrand, this case study shows what’s possible when strategy and creativity come together.
1. Introduction to Tallahassee Wellplex
The Tallahassee Wellplex is more than just a building, it’s a hub for health, innovation, and community in the heart of Tallahassee. Designed as a multi-purpose medical and commercial space, it brings modern design and functionality together for tenants and visitors alike.
Launching something of this magnitude takes more than just flyers and word-of-mouth. It requires vision, strategy, and execution. - Andrew Goldstein, Tally Entertainment Owner
2. The Challenge: Launching with Intent
New commercial spaces often struggle to stand out. Sure, a location might be great, but if people don’t remember it, talk about it, or feel something during the opening—then what’s the point?
Our goal was simple: make Tallahassee Wellplex unforgettable.
3. Why Tally Entertainment?
You might think of us as a photo booth company, but that's just one piece of the puzzle. Tally Entertainment is a full-service media and experiential agency that helps brands make lasting impressions.
From storytelling to strategy, we bring brands to life. And that’s exactly what we did for Tallahassee Wellplex.
4. Full-Service Content Creation
Think of content like the fuel in your car. Without it, you’re not going anywhere. We developed a suite of visual and digital assets to power the launch across platforms from websites and social media to printed promotional material.
5. High-Impact Video Production
Video production was central to the Wellplex launch. Our cinematic videos showcased the architectural beauty of the space, highlighted key features, and captured the energy of the grand opening event.
These weren’t just clips, they were stories. From sweeping drone shots to close-up interviews with developers, our videos created emotional connections that static images just can’t.
6. Captivating Photography Coverage
Photography isn’t about snapping photos—it’s about capturing moments that matter. We photographed everything from the ribbon-cutting and crowd engagement to detailed interiors that tell the Wellplex story.
Each image now serves as a marketing asset that builds trust and excitement around the property.
7. Photo Booth Rental: Creating Shareable Moments
Let’s face it, everyone loves a good photo booth. But we didn’t just show up with a camera and curtain.
Our branded photo booth rental included:
Custom backdrops matching Wellplex’s brand colors
Instant sharing capabilities for social media
Data collection features to engage future tenants and community partners
It wasn’t just a booth. It was a social magnet.
8. Logo Design That Sets the Tone
A logo is often the first handshake between a brand and its audience. Our design team crafted a sleek, modern logo for Tallahassee Wellplex that reflects professionalism, trust, and innovation.
This wasn’t just a symbol—it was the foundation of their brand identity.
9. Strategic Brand Consulting
Before a single photo was taken or video shot, we sat down with the Wellplex team to align on:
Target audience
Tone and voice
Community positioning
Launch goals
This groundwork ensured that every piece of content felt cohesive and purposeful.
10. Experiential Marketing in Action
You could call this our secret sauce. By combining visual storytelling with on-site guest engagement, we turned the grand opening into a true experience, one guests remembered and talked about long after it ended.
11. Community-Focused Storytelling
We made sure the Wellplex story included the people it serves, healthcare professionals, small business owners, patients, and visitors. We created content that made these groups feel like part of something bigger.
Why? Because people don't just buy space—they buy into stories and communities.
12. The Power of Visual Identity
Everything we created, from the video thumbnails to the booth visuals was part of a consistent visual language. That’s what transforms a property from “just another building” into a recognizable brand presence.
13. Results That Speak Volumes
Let’s talk impact. The grand opening wasn’t just successful—it was strategic:
Dozens of community leaders attended
Hundreds of social shares within 24 hours
Elevated search on Google Maps and directories
Generated qualified inquiries from potential tenants
All made possible by a blend of strategy, content, and experience.
14. Why This Matters for Business Owners
If you’re launching a new business, opening a location, or planning a major event, here’s the takeaway: content isn’t optional—it’s your edge.
And when you combine that with on-site experiences and smart brand strategy?
You don’t just open a business. You launch a movement. Andrew Goldstein, Tally Entertainment Owner
15. Conclusion: Your Launch Needs a Partner
Tally Entertainment didn’t just show up to take pictures. We embedded ourselves in the vision, the mission, and the strategy behind Tallahassee Wellplex. And we delivered a 360-degree launch experience that elevated the entire project.
So, if you're planning something big in Tallahassee (or beyond), don’t just hire a vendor. Partner with a team that brings your brand to life.
Frequently Asked Questions
1. What is the Tallahassee Wellplex?
Tallahassee Wellplex is a modern commercial and medical office complex in Tallahassee, designed to serve healthcare professionals, businesses, and the community.
2. What services did Tally Entertainment provide for the Wellplex opening?
We provided full media production, photography, video production, a branded photo booth rental, strategic consulting, and logo design.
3. How does a photo booth rental help with brand marketing?
Our photo booths create fun, shareable content that guests love—boosting brand visibility on social media and generating user engagement in real time.
4. Is Tally Entertainment only available in Tallahassee?
While we’re proudly based in Tallahassee, our team serves clients across Florida and beyond, depending on project scope.
5. How can I work with Tally Entertainment for my business launch?
Just reach out! We’ll guide you through a discovery call and custom strategy to make sure your launch makes an unforgettable impression.
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