As digital photography continues to evolve, videography has also begun to evolve, and their differences are becoming more noticeable each day. But why are people choosing videography over photography? Why has videography begun to take over photography? In this article, we will try to answer these questions and determine which medium is the best choice for capturing your special moments on film.
The Appeal of Videos
There's no denying that videos are more popular than ever. In fact, a recent study showed that 64% of consumers are more likely to buy a product after watching a video about it. There are several reasons for this increased popularity. First, videos are more engaging than photos. They capture movement and sound, which can help viewers feel more connected to the content. Second, videos are more shareable than photos. They're easy to post on social media and can be quickly passed along to friends and family members.
Videos are Instant Gratification
In the age of social media, people want be engaged. A stagnant photo no matter how vibrant, just isn't cutting it anymore. That's where videography comes in. You can capture and captivate audience's attention, increase the likelihood of them sharing your content, and make an overall larger impact. If a photo can say a thousand words, a video can say a billion.
Videos Can Be Followed Up On
In fact, actually saying words is something a photo cannot offer you. There's just so much you can do with a video that you simply cannot do with a photograph. For example, if you want to know how many viewed your video, how long they watched it, where they watched it from, and what device they used to watch it, you can find out all of that information and more. You can even attach a video in an email campaign explaining an offer or your product's benefits instead of some boring graphic.
Instagram reels and Tiktok video is taking over the digital content space
There's no denying that video content is taking over social media. In just the past year, we've seen a surge in the popularity of short-form videos, especially on platforms like Instagram Reels and TikTok. And it's not just Gen Zers who are watching; adults of all ages are tuning in to watch creative, engaging content. Giving you the perfect opportunity to take advantage of this hot trend.
Video Engagement Is Through the Roof
According to Wordstream, people spend 100% more time on pages with videos than without. And Hubspot reports that 74% of users say they’ve been convinced to buy a product or service after watching a video. If those numbers aren’t enough to get you on board with videography, consider this: by 2023, online videos will make up more than 84% of all consumer internet traffic — 15 times higher than it was in 2017. So if you’re not using video to promote your business, you’re missing out on a huge opportunity.
Photography is just not as good as video is for your business
There are a number of reasons why videography is becoming increasingly popular for businesses.
First, video is simply more engaging than photography. People are more likely to watch a video than to look at a photo, and they're also more likely to remember what they've seen.
Second, video allows you to tell a story in a way that photos simply can't. You can include music, sound effects, and narration to really capture your audience's attention.
Third, video is more versatile than photography. You can use it for everything from marketing campaigns to product demonstrations to training materials.
Fourth, video is more accessible than ever before. Thanks to smartphones and social media, anyone can watch and share videos with just a few clicks.
Conclusion: video is the best kind of content for engagement
In the world of content, engagement is key. And when it comes to engagement, video is king. That's why videography has taken over photography as the go-to medium for businesses and individuals alike. Video allows you to tell a story in a way that photos simply cannot, and it's this storytelling aspect that is driving the popularity of videography. If you're looking to engage your audience, videography is the way to go. And according to the experts at DesignRush, there's no one better in Tallahassee than Tallahassee's #1 Video Production Company, Tally Entertainment!!!