Instagram, famous for photo sharing, has changed.
Recently, Adam Mosseri, head of the social network, announced that Instagram will prioritize videos and pointed to competition with YouTube and TikTok as the main reason for the change. In addition, surveys pointing to users' search for entertainment content motivated the new focus.
“Let's be honest. There is really serious competition right now. TikTok is huge, YouTube is even bigger and there are many more growing as well. People are going to Instagram to be entertained, there's tough competition and there's more to do, so we embrace that. And that means changes.”
Adam Mosseri
Here's What's Changed?
The social network initiated the changes in four important areas, namely: messaging, shopping, content creators, and videos. Regarding shopping and message exchanges, the platform will invest more in online shopping through it and new messaging experiences to the public.
Instagram is no longer a photo-sharing app exclusively, but more entertainment. But calm down, that doesn't mean that profiles will no longer be able to post photos. However, it is important to be aware that the priority of the social network algorithm will be video content .
Another important change is that the user will see random videos from people they don't follow in their feed. In other words, the investment in audiovisual content becomes even more efficient in this new Instagram focus. Remember: be in the right place at the right time.
Video is generating huge growth online across all platforms right now, and I think it's an area where we need to push harder.
Adam Mosseri
The change around video prioritization will not make Instagram's Reels a TikTok 2.0 version. This demonstrates that the social network is following digital transformations and evolving its resources.
Tip: Pay attention to changes like this. Overall, it is an indication of the path the platforms are following and this acts directly in the delivery of their content .
Based on this, it is important that content creators and companies reflect on these changes and take advantage of Instagram's push around videos to insert them in their strategies – if they are not already using them – in favor of the business.
And to keep up with trends and what's new in the market, the video producer Tally Entertainment has experienced professionals and a wide variety of audiovisual solutions for your company to not just keep up with trends, but stay ahead. Thus position your brand to raise futher awarness and inturn increase funds.
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