Is a TikTok business account actually the right move for you? Generally, we'd say no. But here in Tallahassee (and other areas with a large 20-30 demographic) it just might be something worth looking into.
First, is your target audience on the younger side? That is teenagers and young adults? Then TikTok has numerous benefits for your business. You just need to know precisely what these benefits are and how your business can gain from them. If you answered no, stop and click here to see how professional video can bring your business ROI.
BENEFITS OF TIKTOK FOR BUSINESSES
If your target market is the local FSU/FAMU communities (teenage/young adult), here are the core reasons why your business cannot afford to ignore this platform:
NOT SATURATED YET
Competition for user attention on other social media platforms is very high. Take a look at social media platforms like Instagram, Twitter, Facebook, and LinkedIn. Most of them have already gotten to a saturation point. That means if you don’t have a strong presence on them, getting your brand’s message across to your target audience can prove to be challenging.
TikTok is relatively new, growing at a faster rate, and not yet saturated. That means you got a good chance to establish yourself, while the attention is still there.
A HUGE, GROWING AUDIENCE
TikTok is still growing, and there is no sign; its growth will decelerate any time soon. With over 800 million active users globally and about 2 billion downloads— with that volume still growing —TikTok provides a massive audience for your business to leverage.
INTERNATIONAL PRESENCE
Though relatively new, TikTok currently has its footprints in 155 countries and in 75 languages. That means your content on the platform can be viewed all over the world. In a nutshell, if contemplating reaching international markets, then TikTok is a sure shot to connecting your brand with new audiences elsewhere.
VERY EASY TO CONNECT WITH YOUR AUDIENCE
Hashtags have greatly helped brands increase interactions and boost engagements. Think #fsu #Tallahassee #tallyentertainment. These tags allow your audience to add your branded hashtags to the content they create or recreate. As well as help you pop up in the feed when hashtags are searched.
Find related hashtags in your niche and focus on those. This is likely to work for your business, and have you in front of the proper directly searching for service/product videos like yours on TikTok.
FUN AND CASUAL
TikTok provides you with a platform to create fun and creative content. If you really want to show the humorous and artistic side of your brand, don’t hesitate to give it a shot. These videos don’t have to be highly polished. You can even use your smartphone to film.
Although let's face it, there's still nothing comparable to a professional video when you actually want targeted high quality results.
Some videos you can create, or you will come across on this platform include:
Social media challenges
Dance videos
Tutorial videos
Trending hashtag videos
Song imitations and more
Product video
Reviews
VIDEO MARKETING, THE BOSS OF MEDIA TRENDS
While it is ok to create simple TikTok videos, creating professional videos can go a much longer way in helping your business stand out. Video marketing is the content trend and not going away anytime soon, it makes sense to create TikToks if your target audience is there. If TikTok pans out to be a winner for you then it's even better to have quality videos made for your businesses TikTok to keep up engagement. Think of these videos as your image on TikTok. How would you like your target audience to view them? As quality or shoddy products?
Indeed, when promoting your business, you don’t want to leave anything to chance. For that reason, and as much as you can create simple videos, it would pay more to invest in professional videos. Here at Tally Entertainment, we are ready to help our Tallahassee and Florida entrepreneurs, influencers, and of course, business owners create professional videos for the highest return on viewership.