Let's face it: including social networks in your digital marketing is essential. Not posting videos on social networks is today… a big mistake!
Videos receive much more attention from those who watch them. They arouse more envy, curiosity, relatability, and provoke interaction more spontaneously. A professional video posted on a social network generates more engagement, traffic, and clearly helps in increasing sales.
Social video, the numbers
This is not breaking news. Utilizing professional video to increase visibility and ultimately ROI is indeed a reality. One that has been supported for several years by a plethora of data.
Each stat, more telling than the next!
Let's take a look
On average, a video generates 1,200% more sharing than text or images
Videos are shared 6 times more on Twitter than photos
86% of businesses use video as a marketing tool, increasing slightly from 85% in 2020.
This is the high point in a general story of video usage growing which can be traced back to 2016 (the first time we asked this particular question in this way).
87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015. This could well be attributed to a greater understanding of how to use video, as well as how to track and quantify its impact.
YouTube and Facebook are the most widely used platforms among video marketers — used by 89% and 70%, respectively.
An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase.
It's clear that video is the way to reach the largest audience, have the most impact, and win the easiest. Still skeptical? Don't take our word, or Hubspot's for it. Ask Jake or Logan Paul, Grant Cardon, Mr. Beast, Dude Perfect, Zach King, Addison Rae, or Gary V. All view toping influencers, business owners, and content creators. Take a look at the majority of these influential multi-millionaires' content. What do you see?... Video!!!
Before you go out on a video creation frenzy there are some mistakes you must avoid. First is despite all the name-dropping above, don't get carried away filming yourself, product, or service. Yes, they do it. But they are all famous persons whose brands alone generate interest. When starting out, making your own video content is great. Yet you still want to have some direction.
Ask yourself these essential questions before throwing out a plethora of video content:
What is my goal? my message? my target? my editorial line? How do I seduce, inspire, sell, surprise, inform, or inspire?
Plan to stand out: making the right choices
In these spaces saturated with content, the challenge is first of all to stand out from the crowd. Stand out while remaining consistent with what you are: your brand, your profession, your sector, your mission .
It's not easy
If it was we'd all be famous, rich, and overwhelmed with success. To reach your visibility goal, target audience, and increase your bottom line there are a variety of steps that one needs to take. Given the abundance of statistical and real-life evidence to be successful in these goals and have a notable digital presence; professional video production is a key ingredient.
A professional production agency like Tally Entertainment supports you in this crucial reflection. It will save you from strategic mistakes, enhance visibility, and contribute to an increased bottom line.