5 Reasons Promotional Video Is An Essential Tool For Businesses To Succeed
With all the changes the world has seen over the last year, it’s no surprise that people have been spending more and more time online. We're all guilty of racking up some extra screen time, and brands are having to work harder to create interesting content that makes consumers stop scrolling even for just a moment.
Undoubtedly, video marketing is one of the newer additions to a brands social content and it’s not too hard to see why it’s such a popular tool these days - for one thing, it’s an easy-to-digest format, and it gives our eyes a rest from the abundance of information online.
This is probably why the world reportedly watches a billion hours of YouTube social video per day! In fact, 91%* of marketers feel video is more important for brands in light of the coronavirus pandemic.
You might still have your doubts though. Is it worth considering promotional video production for your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone's doing it - 86% of businesses use video as a marketing tool, an increase of 41% since 2016* - but because video is one of the most versatile and profitable digital marketing tools out there.
Here are 5 reasons why you should use promotional videos for your business:
1. Videos are Great Explainers
Promotional video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to Hubspot, 94% of marketers say using videography has helped increase user understanding of a product or service.
Customers are more likely to buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.
2. Videos Have a Good Return on Investment
The return on investment you get from a corporate video will depend on several things including how well you have organized your content strategy and the quality of your videos. Nonetheless, 83%* say that video gives them a good ROI.
You may think of video as being expensive and time-consuming to produce. But there are plenty of production services out there that make it possible to create good video fast and without breaking the bank. - Like Us : )
3. People Love Videos
Video content is a great tool for learning, but it’s also incredibly easy to consume and can even be made fun. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. To make life easy for you, we have collated the top 3 statistics that illustrate this point:
• In 2017, the official YouTube blog said people watch over a billion hours of YouTube content every single day.
• Earlier this year 2021, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without.
• Hubspot says Facebook has over 8 billion video views a day. Interestingly, 85% of these are viewed without sound which is why we always recommend including captions.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals to search engines that your site has good content. According to Moovly, you’re 53 times more likely to show up first on Google if you have a video embedded on your website.
Since Google now owns YouTube, there has been a significant increase in how much promotional videos affect your SEO.
5. Video Encourages Social Shares
Social media channels have been doing a lot to encourage video content with their latest features. Facebook has 3600 Video and Facebook Live, Instagram has Stories and Reels, Twitter has Periscope, TikTok has skyrocketed throughout the pandemic, and YouTube is the second most popular social network in the world.
When it comes to engagement, remember that people share emotions, not facts. 76%* of users say they would share a branded video with their friends if it was entertaining, regardless of whatever is being advertised.
Shares encourage engagement, and in turn, trust and loyalty in your brand. Emotions are not exactly ROI but social shares can increase traffic to your site, and the rest is up to you!
Promotional videos can make a product or service more appealing and also help to tell its story. It is an effective tool to convey the necessary marketing messages in an engaging way. It can be used to explain complicated things or provide education on how to use a product. Video is not going anywhere but up. The question is will your business be taking the ride, or get lost in outdated methods?