Undoubtedly, videos are the future of marketing. More and more brands these days are focusing on videos to create an impact on their targeted audience. In this article, we are going to tell you why video is the ultimate solution for business in 2022 and beyond!
Video is the ultimate solution for business – Why?
When you run a business, generally that business means the world to you, and you want to see a return on all your hard work and dedication. There is no limit to how tall, fat, and old you want your business to grow. But you often reach a point where acquiring new customers becomes difficult. You have lots of achievements to show, but doing so and showcasing your companies achievements to your existing and future clients can be difficult.
With all the distractions courtesy of social media platforms and the worldwide wide web, it can be had to get people excited about your company. Or interested at all. Face it we all know how to use Canva, and see its content byproduct everywhere these days. Boring!!!
You need something else. Something far more interesting, and professional. To catch the attention of your target audience and beyond you just need to use the right language.
And what is your ideal language? VIDEO.
The one they actually want to see and hear (says an overwhelming amount of data and statistics out there), the one that hooks their attention and keeps them interested. The one that keeps them on your site longer!
Users Spend 88% more time on a website that contains a video - idearocket
For many business problems, video is the ultimate solution
When you have complex business products that you are not able to explain to your audience, say it all with a video. Up to 90 seconds of their time will be given to you to capture them with your product.
Short videos (under 2min) get the most engagement Hubspot
You get the opportunity of explaining your product and putting your best foot forward. Visual & audio combined work a hundred times better than any text or still image.
Video content generates 1200% more shares than images and text combined - Idearocket
Who has the time to read a ton of text? Especially when they don’t know if it’ll benefit them. You tell us! Aren’t you still reading this only because it’s going to benefit you? Otherwise would you? Then your customers also won’t. With videos though, the story is different. They tell a story, in an interesting format. They can be consumed while walking, moving, in a cab, on a train, even on a plane, etc. People prefer videos because they don’t need to put any effort into consuming them. Which let's face it, is the best part.
There’s a reason that all the statistics support video over any other medium. Now let’s see what some more stats do tell us.
Video Boost SEO
Videos help you with web-traffic generation. And let’s face it, in a world cluttered with content and confused consumers, isn’t that what you want? Video gets the best search results via Google, more links, makes them spend more time on your page which increases their probability of converting. They also get more likes and thrice as many shares as any other medium. All of this combined gives you better SEO, thus more traffic, and further opportunity to close.
Improve Conversions
People remember videos, and they spark conversations. The former because the audiovisual medium appeals the most to the human brain. Show a video of rhyme to your child and make them read the same rhyme out of a book. What method do you think they will remember the rhyme best? Pair that with some audio and you better believe they'll be repeating said rhyme more than once.
We’re all wired the same.
The latter happens because videos come to you in the form of a story and while narrating it, you don’t have to put in any extra efforts. They’re easy to digest and improve internal communication
Video is not only for your external consumers, but videos also work for your internal team as well. Are you getting a lot of inquiries and your customer support executives or sales reps are tired of answering the same questions? Video is the answer. FAQ answered with a video is extremely more effective than investing in your team to repeat the same things over, and over. Imagine how much time they've spent answering the same questions. Oh and imagine how much that has cost you.
Record your executive/animate your responses and every time you get a query about the same thing, send a link. Interest them in a video on your site! Save some time and in turn money.
Your time spent reduces to half, and your customer executives can focus on the things that really are a problem. It's a no brainer.
Increase Sales with Videos
With your sales team, videos can become their best friend. At a gathering of say 1000 people, your sales team approaches every person with the same attention and thus wastes an enormous amount of time. But with a video, you know exactly who’s interested and in what. You can track what your potential consumers watched and thus know what interests them. Your sales team can then pay attention to only these warm leads and convert them. All the time they spend on the cold leads can be spent doing so many more important things, grabbing a coffee for instance.
According to Forbes, 90% of customers say video helps them make buying decisions and 64% of consumers say that seeing a video makes them more likely to buy.
Cold Calling has a 2% success rate - Charle Cook's Marketing Success
Now imagine your sales team calling on hot leads soon after they've seen your video. With the right team, and creative pro video your sales should climb.
Closure
Now that we know and agree that videos are a blessing to the content industry, why don’t you get a captivating video made for your brand? Let’s discuss the possibilities then!