The digital landscape has changed the way we use and view products and services. The average student prefers to watch a YouTube video explaining quantum mechanics rather than read a textbook.
Prospecting college students are much more prone to professional stand-out videos on Facebook rather than browsing through the university’s website. In fact, according to Hubspot, 72% of the global audience prefers to learn about a product or a service through videos.
In today’s fast-paced world, professional videos are a great way to broadcast the value, relevance, and flexibility of a product or a service to the audience. With online learning gaining traction within academia, online learning platforms and universities across the world are recognizing the power of video marketing to promote their brands/businesses.
Benefits of employing video marketing
As one of the fastest-growing forms of marketing, video marketing can bring great dividends across industries. There are many benefits of employing this marketing approach for your brand, product, service, or business.
A recent report by Hubspot shows that videos promote brand recall. Over 80% of viewers can recall your brand if they've seen your brand video in the last 30 days.
Videos are visual and auditory — hence, it is easier for your target audience to remember the content in your video than an article on your website. Video marketing promotes brand recall, which translates to leads.
Video marketing can also boost your website’s SEO with potential leads, investors, or clients visiting your website to check you out before making a final decision. Therefore, good quality and relevant video content on your website can improve your website’s visibility. It can also improve your click-through rates and enhance your conversion rates. In fact, according to Hubspot, more than 40% of decision-makers contact a service provider after watching a branded video.
Current video marketing trends
Videos appeal to users of all electronic devices and this can expand your content’s reach and make it more consumer-focused.
Videos are more engaging and memorable than any other type of content — hence they can be used as a means of storytelling and advertising.
This marketing strategy is finding increasing acceptance within the advertising community and has an extremely well-lit future.
Here are some marketing trends that corroborate the popularity of marketing videos:
According to Hubspot, 81% of global businesses use videos as a marketing tool, including universities and educational brands.
According to a recent report by Cisco, online videos can constitute up to 82% of the global consumer traffic by 2022.
According to a recent survey by Alexa, YouTube is the second most visited website after Google.
According to research by Insivia, viewers can retain up to 95% of a message from a video they watched, rather than text they read.
With ease of accessibility, built-in value, and a tendency to go viral, videos are a great way of consuming academic, sales, and general informative content. Video marketing is the way to ensure your brand awareness, impact, and mission are known throughout your target market.
If you are interested in taking advantage of the BOOM in the media industry with affordable local professionals, look no further than our creative team here at Tally Entertainment.