When creating a commercial video, what you want is for the final result to reflect the level of professionalism that your brand represents to your clients. Yet professionalism doesn’t necessarily come at a fixed price. Whether it’s a TV ad, corporate video, or a simple videography assignment, there are many variables to consider when it comes to working out the cost of professional video production.
What are you paying for exactly?
Well, first of all, you will need a production crew. Depending on the type of video you want to create, this could include up to 20 staff. The crew will, of course, have the best equipment, and let us tell you, that does not come cheap. Finally, there are the editors to think about. So, let’s take a deeper look into the process of creating an amazing video for your brand.
Concept Planning
First, you’ll need to discuss your video’s goals. Where you want it to appear, who you want it to reach, storyline, stylistic choices, length of the video, etc. You want to make sure that the look and feel, as well as the tone of the video, reflects your brand. It’s vital to us that you are happy with the concept and that it mirrors what you had in mind. Although it's also very important to us that the finalized production is formatted to appeal to your target audience as well.
Pre-production
The production house will write up a video script, create a storyboard, and send it your way for reviewing and notes. This is where you will be able to determine the size of the video production crew you will need, a standard crew would consist of a videographer, a sound mixer, an editor, and maybe a colorist. For animation, you will also receive a range of styles of animation to choose from.
Production
This is the fun part! Whether it’s one videographer or a film crew of 20, it’s time to start shooting! The team will work together to bring the concept to life using the best video production equipment. Along with an out-of-the-box creative vision, paired with in-depth marketing knowledge.
Post-production
A team of editors will then get to work cutting your video, adding animation, 3D graphics, and cinematic copyright-free music to really grab people’s attention. You will then receive a draft where you can offer your feedback, so you can be sure the finished video is one you’re truly happy with. Here at Tally Entertainment, we exist as videographers who tell the stories of the pioneer, the adventurer, the person with a calling deep inside. We’re here for the leading edger's, business owners, entrepreneurs, the ones who see opportunity while the world’s still looking in the rear-view mirror. WE'RE HERE FOR YOU!