How to Use Video Marketing to Help Your Business
Video marketing has grown immensely in popularity, and it’s not hard to see why. 93% of consumers say they would rather watch a video about a product than read about it. Video marketing offers many benefits and can be an extremely effective way to promote your business and increase your sales. Here are some great ways to use video marketing to help your business succeed.
What is Video Marketing?
Video marketing can be used to demonstrate your product, tell your story, explain how your products work or any other use you think will benefit your business. Videos are an appealing way for potential customers to get acquainted with a company before they commit to buying anything.
Why Should I Use it?
Video marketing can have a big impact on your conversion rates. Statistics show that 73% of people would rather watch a video than read about something. As videos become more and more popular, you'll want to make sure you're adapting and including them in your marketing strategy. With so many ways for people to be drawn into a video by their phone, laptop, or tablet--either live or later through replay--video marketing is one of the best mediums for getting in front of as many potential customers as possible.
Video marketing can create a great deal of interest in your business because people remember videos. Studies show that most people are visual learners, so video is a powerful way to communicate how a product works or what it looks like. Try including some videos on your website as well as other marketing materials like brochures and social media posts. Don't be afraid to experiment with new types of content and production styles! One of the ways you can stand out from competitors is by putting your own spin on things.
Promoting Your Videos Online
To get your videos discovered, promoted, and shared with more people, try these simple tips:
- Give your video a short but catchy title that gives viewers an idea of what the video is about.
- Embed your video on any websites that you already have for easy sharing.
- Embed your video on social media accounts like Facebook or Twitter.
- Share videos from other influencers who would be a good fit for the audiences you're trying to reach.
- Reach out to partners who share similar values or visions and ask them if they would share one of your videos on their page or network.
- Create eye-catching thumbnail images with compelling screenshots from the video you want people to watch first.
Analyzing your Performance
Your marketing strategy is what sets you apart from your competitors, and the best way to stand out is by creating an innovative and personalized approach. However, if you're not leveraging digital marketing tactics, like video marketing, it's unlikely that you'll be able to compete with other brands. If a new website came out tomorrow and could do everything yours can do (it probably can't) would anyone notice? Probably not! Video content captures audience attention faster than any other type of content online- over 90% of people who watch a video will remember at least one important detail about it as opposed to just 10% for written text.
Tips and Tricks, the best video advertising results
A quick way to see the power of video marketing is by posting fun and informative video on your company's Facebook page. If you have some cash set aside for video production, try making a promotional video and use it as an alternate way of attracting customers. And when it comes time to re-brand, this type of advertising could serve as a beautiful point of differentiation for your company's new look. Of course, there are other approaches and tools that you can use for video marketing.