Social media has gone video-first, and it’s not going back to text-only or picture posts dominating anytime soon. Why does this matter? Because if you’re not making videos, you are missing out on a huge opportunity to reach your current and future customers in their natural habitat—social media—and to deepen the connection with them in an authentic way and engaging way. In this article, we’ll look at how social media has gone video-first, why that matters, and what you can do about it.
The bar has been raised
The rise of video on social media means that the bar has been raised for content creators. In order to stand out, you need to create videos that are engaging, entertaining, and informative. However, don't despair if you're not a professional videographer. That's where we come in.
Instagram and Facebook algorithm now favors video
If you're not already using video on your social media channels, now is the time to start. Recently, both Instagram and Facebook have announced that their algorithms will now favor video content over other types of posts. This means that if you want your ads to outperform competitors, and want your content to be seen by as many people as possible, you need to start creating videos.
Where are videos performing best?
Not only are people watching more videos than ever before, but they're also interacting with them in different ways. Videos are being shared across all social media platforms, and they're being watched on everything from traditional TVs to mobile phones. In order to reach your audience, you need to be creating videos that can be consumed on all of these different devices, utilizing all heavily populated social media platforms.
Is it worth using video in my business?
Well now you know if you're not using video in your social media marketing strategy, you're missing out. More and more, users are consuming content in the form of videos, and that trend is only going to continue. As a business, you need to be where your customers are, and right now. They're watching videos, so yes it's worth having in your business.
How much can you make when advertising with video?
When done right, video advertising can be extremely effective and lucrative. Video ads are more engaging than other types of ads, and they're also more likely to be shared. This means that your potential reach is increased, which can lead to more customers and more sales.
Video marketing does it pay off?
It's no secret that social media has gone video-first. More and more, users are watching videos on social media platforms like Facebook, Instagram, TikTok, and Snapchat. And businesses are taking notice. If you're not already using video in your marketing efforts, you're falling behind. But don't just stay ahead with video, overtake your market space with video experts like the ones here at Tally Entertainment!!!
Named Tallahassee's #1 Video Production Company By DesignRush